Two Power House Auto Auctions, Motorsport Auction Group and Silver Auctions Arizona, join forces.
By: Christopher Chung
In a game changing move, MAG Auctions of Nevada and Silver Auctions Arizona have joined forces! Beginning this year, Silver Auctions Arizona will do business under the MAG Auctions brand through a partnership between owners Mike Oberle and long time car dealer Emmett Rice.
About Motorsport Auction Group (MAG Auctions):
MAG Auctions is a Nevada auction company has been in business since 2015, specializing in classic cars, special interest vehicles, and memorabilia. Its premier auction is the Collector Car Auction held during Hot August Nights in Reno. In total, MAG has been in business for 4 years and built itself to be a player in the auto auction industry through its dedication to its principal values: Honesty, Integrity, and Dedication to their Clients.
At most MAG Auction events between 500 and 600 vehicles are auctioned off.
About Silver Auctions Arizona:
For the past 20 years, Silver Auctions Arizona has been a mainstay of the collector car scene in the Phoenix/Scottsdale area. Originally founded by Mitch Silver, it was later sold to Emmett Rice, a long-time car dealer, auto enthusiast, and owner of Vintage Autohaus & Imports in Amarillo, Texas.
Silver Auctions Arizona holds three large auctions every year with the largest being in January during Arizona Auction Week.
Over the past 20 years, Silver Auctions Arizona has thrived with their highest priorities being honesty, integrity, and providing a comfortable auction setting where everyone is welcome.
How this Impacts the Future:
With strong company values so closely aligned, it seems like a great fit that these two companies would combine forces. I had the pleasure of speaking with both Mike Oberle and Emmett Rice and the passion that they brought when speaking about the auto auction industry, auto enthusiasts, and the future of these two companies left no doubt in my mind that they’re on the verge of something great. “We have a shared vision and are focusing on building the brand and taking care of customers” stated Oberle.
With Silver and MAG doing business together under one name, Rice and Oberle will be able to achieve greater economies of scale with their business. “It was time to combine our efforts” stated Rice when speaking on the partnership. Both are dedicated to maintaining the customer centric values that has made them successful over the years - delivering three quality auctions in the 2019 calendar year.
When asked if there was a fourth on the horizon, Rice stated that the two were going to “let one thing lead to another” and focus on making the three confirmed auctions great ones. From everything I’ve heard, it seems that’s exactly the direction they’re headed. With some great ideas to create a superior auction experience for sellers and buyers alike, checking out one of the MAG Auctions in 2019 would be a great move if you’re looking for that next collector car, specialty vehicle, or simply an exciting time!
Based on previous auction schedules, and the currently announced Collector Car Auction, below are what we anticipate will be the auction schedule for end of 2019 through the beginning of 2020.
August 8th - 10th, 2019 - Collector Car Auction at Hot August Nights | Reno, NV
TBA January, 2020 - Winter Auction | Peoria, AZ
TBA April, 2020 - Spring Auction | Peoria, AZ